Checklist88 items · 18-minute read · free
The Local SEO Checklist
88 things that determine whether your business shows up when someone searches near you
What you'll get
- All 88 ranking factors that affect local search visibility, grouped into 9 actionable sections
- What to do this week vs. this quarter vs. ongoing maintenance
- Specific tool recommendations for each step (most are free)
- Templates for common tasks (review-request message, GBP post, schema snippet)
- A copy-paste plan you can hand to a freelancer or do yourself
Perfect for
- Local business owners (one location or many) who want to win 'near me' searches
- Marketing leads at SMBs taking ownership of SEO without a big agency
- Freelancers and consultants delivering local SEO for clients
- Founders running multi-vertical businesses (retail, food, services, clinics)
What's inside
9 sections · 88 actionable items
- 1
Google Business Profile (the single highest-leverage channel)
15 items
- 2
NAP consistency + citations (where your business is listed online)
10 items
- 3
On-page SEO (your own website's local signals)
12 items
- 4
Structured data / schema markup
8 items
- 5
Reviews and reputation
10 items
- 6
Local content (the work most owners skip)
10 items
- 7
Mobile experience and Core Web Vitals
8 items
- 8
Off-page signals (links and mentions from elsewhere)
8 items
- 9
Tracking, reporting and ongoing maintenance
7 items